The biggest wealth shift for women in history is happening right now. 

By 2030, women will control $30 trillion.

Are you prepared to own your financial power?

Kelly Gushue

Industry Insider. Trusted Financial Guide. Women’s Wealth Advocate.

LET'S WORK TOGETHER

The Financial Reality

for Women Entrepreneurs

The #1 mistake most 6-7 figure women entrepreneurs make is that they are not investing outside of their business, and they know it.

Are you feeling disconnected from your finances or avoiding them entirely to reduce stress? 

You’re not alone. You're not behind. You’re a busy woman—and there’s a better way forward.

You've built a successful business or reached the top of your field, yet your personal finances feel scattered, neglected, or pushed aside.

Maybe you're overwhelmed by family demands or simply too exhausted to tackle one more complex thing. You know you need to invest, to build real wealth and financial freedom. Yet, you hesitate. Doubt creeps in. Fear takes over. You hesitate and wonder, is this really possible for me?

Will this be too much to take on?
Can I actually learn this?
What if I get it wrong and make costly mistakes?

These questions are normal and they are costing you money. I will show you a smarter system, with a supportive approach, that will help you take charge of your financial power.

You’ve built a successful business.

Now it’s time to build lasting wealth.

Learn about the 2030 Wealth Shift for Women and what it means for you. →

Financial power is about choices. 

It’s the power to create financial independence. 

It’s knowing how to invest—not someday, but now—to build real financial freedom. 

This is your moment to build true FINANCIAL POWER.

Financial Power is the ability to make bold business moves, build lasting wealth, and live life on your terms. 

It means:

  • Investing alongside your business so your money grows while you sleep

  • Making confident financial decisions because you understand how your money works 

  • Saying “yes” to big dreams—and knowing you can fund them

  • Supporting your family, your future, and your freedom

"After my divorce, I had never looked at or paid attention to my assets or investments. Kelly helped me understand what I had where, guided me through the maze of financial options available to me, and designed a financial plan that worked for my lifestyle. Kelly set me up to be financially independent."

Kristine, Lawyer, Mom of three, 52 

Industry Insider. Trusted Financial Guide.
Women’s Wealth Advocate.

I’m the founder of Personal Finance Warrior. I spent 20 years inside the world’s top investment firms—including JPMorgan, Fidelity and Citi—learning how the system really works from the inside out.

Then I walked away to build something different.

Today, I teach women entrepreneurs how to invest with clarity, confidence and strategy—without the jargon.

I pull back the curtain on an opaque industry that wasn’t built for us, and translate complex investment strategies into actionable, step-by-step guidance you can actually use.

I’ll share the roadmap I used to build my own wealth through the PFW Wealth Builder System I’ve developed for women just like you.

No shame.

No overwhelm.

Just clear guidance and progress toward your financial goals.

I’m not just a coach, I’m an active investor in women-owned companies and funds backing women founders. I put my money where my values are.

Kelly Gushue, CFP®, founder of Personal Finance Warrior

Trusted by organizations and audiences around the world.

WORK TOGETHER

PFW Wealth Builder Membership

Monthly Live Group Coaching & Community

Go from scattered or avoiding your finances to confident and building real wealth.

Learn the PFW Wealth Builder System with Kelly and an extraordinary group of your peers on a shared mission for financial power.

What You Get

  • Live Masterclasses 

  • Live Q&A 

  • Finance Dates 

  • Private Community 

  • On-Demand Learning 

  • Expert Bonus Sessions 

  • Curated Reading Lists

Live COACHING.
Clear, proven SYSTEMS.
COMMUNITY of women who truly get it.

EXPLORE MEMBERSHIP

What Happens if You Wait?

If you keep waiting, the financial anxiety you feel today won’t disappear.

It’ll still be there tomorrow, next year, and beyond.

Here's what's at stake:

  • Leaving years of hard-earned money on the table.

  • Burning out by trading time for money.

  • Lack of freedom to make choices on your terms.

  • Undercharging in your business.

  • Having fewer resources to support your kids, aging parents, or community.

  • Missing out on meaningful experiences to enjoy and celebrate your business success.

  • Watching the largest wealth shift in history for women happen without you.

Business success doesn't automatically translate into personal wealth.

Too many entrepreneurs realize this after years of hard work with little to show for it outside their business.

Learn about the 2030 Wealth Shift for Women and what it means for you. →

Are you ready to own your financial power?

Subscribe for weekly investment insights and updates about webinars, live events, and new offerings.

You’ll instantly receive my “5 Wealth Building Steps for Woman Entrepreneurs” for free! 

Inside, you’ll get 5 simple, strategic steps to:
✔️Take control of your money
✔️ Understand your money story
✔️ Start investing and growing wealth with confidence
✔️Own your financial power

SUBSCRIBE

Owning Your Financial

Power Changes Everything

When you understand how investing works, and have a clear plan, everything shifts.

This is what financial power really looks like:

  • A system, not just sales.

  • Revenue that fuels your wealth, not just work.

  • Investing with clarity—not just for profit, but for purpose.

  • Raising your prices—and your standards.

  • Saying no because your finances show you’re solid.

  • Weathering slow seasons without spiraling. 

  • Choosing to scale, pause, or fund what matters to you on your terms.

  • Seeing money as a strategy rather than a source of stress.

  • Walking into financial conversations with your head high.

  • No longer asking for permission—you make the plan.

"After working with Kelly, I have a new sense of control and confidence regarding my finances. I now feel confident about where my money is, where it's going, and how to get to where I want to go. I feel more secure knowing I have a plan and a roadmap with everything in one place."

Dr. Marcy Crouch, Physical Therapist, Business Owner, Mom of two, 40

You’re not just growing your wealth.

You’re helping redefine what wealth means and how to use it to create meaningful change.

5 Reasons Women Need a Different Approach

Women experience unique financial dynamics that make investing more essential—and more complex.

Longer lifespans, income gaps, and caregiving responsibilities shape a different risk profile, time horizon, and set of priorities. Most of us didn’t grow up learning this. Many of us are the first in our families to manage significant wealth.

I’ve spent two decades building programs that meet women where they are and guide them to where they want to go.

1) The Wealth Shift Is Real

By 2030, women will control 65% of U.S. wealth. Where women invest will shape the future—from healthcare to innovation to education.

2) Women Live Longer

We outlive men by an average of 6+ years. Your money needs to last longer, too.

3) We Still Earn Less

The gender pay gap means women earn about $0.83 on the dollar compared to men. This means investing wisely is essential.

4) We Step Away For Family

Whether it's raising children or caring for aging parents, time out of the workforce impacts income, career momentum and retirement savings.

5) We’re First-Generation Wealth Builders

Many of us are the first in our families to build businesses and manage long-term financial planning. There's no inherited playbook, yet I’ll help you write your own.

Your Trusted Coach

Kelly Gushue, CFP®
Wall Street Wealth Coach for Women

I’m a Wall Street insider turned wealth coach guiding 6-7 figure women entrepreneurs to own their financial power by transforming income into lasting wealth.

My relationship with money was shaped early in my life.

When I was two, my mother was frozen out of our bank account with four children to support on her own. I watched her work three jobs, including the night shift, to rebuild our lives from scratch.

I want every woman to be free from the financial vulnerability my mother and I experienced—and to own her financial power.

This is what drives me today.

LEARN MORE ABOUT MY STORY

  • "Kelly's training motivated me not just to actively manage my finances, but to manage and build my personal wealth. She presents an easy to understand framework and brings a unique passion when discussing issues pertinent to empowering women. I highly recommend Kelly's training and joining the Personal Finance Warrior community!"

    — Sara, Product Manager, Mom of 1, 39

  • "Kelly takes the fear out of managing your money. You don't have to be a math wiz and you don't have to start with a plan. She understands the specific ways women are at a disadvantage when it comes to finances, and she's ready to tell you what to do about it."

    — Anna, Finance

  • "Kelly led her Personal Finance Warrior Bootcamp at our office and addressed the concerns of a diverse audience, from executive assistants to managers. Everyone walked away inspired and empowered with great action items."

    — Mina, Commercial Real Estate Advisor, CBRE

  • "Kelly is a wonderful speaker—thoughtful, compassionate, savvy and engaging. She was great at breaking each topic down in a clear, concise and captivating manner. If you're invested in empowering women, you should invite Kelly to speak at your company."

    — Kim Win, Engineer, Wistia

  • "Kelly guided me through steps that felt manageable and helped me step into my financial power. It was fun to think about my goals (beach house by age 40!) and understand what it would take to achieve them. Kelly's combo of financial expertise and emotional intelligence make her the perfect coach."

    — Kate, Vice President, Clean Tech

  • "After my divorce, I had never looked at or paid attention to my assets or investments. Kelly helped me understand what I had where, guided me through the maze of financial options available to me, and designed a financial plan that worked for my lifestyle. Kelly set me up to be financially independent."

    — Kristine, Lawyer, Mom of Three, 52

  • "Kelly helped me clarify my financial vision and outline action steps I could take immediately. Even though there were aspects of my finances I was embarrassed to reveal, Kelly was compassionate and understanding, not the least bit judgmental. I felt empowered and inspired to take action."

    — Elizabeth, Manager

  • "Going into the session, our members expressed emotions ranging from fear to confusion when it came to managing their personal finances. By the end of Kelly's interactive and engaging workshop, our members felt equipped and empowered to take control of their finances."

    — Rebecca, Director, Wayfair

  • "As a self-employed woman facing a divorce, I felt overwhelmed and unsure about my finances. After working with Kelly, I have a new sense of control and confidence. I now feel confident about where my money is, where it's going, and how to get to where I want to go."

    — Dr. Marcy Crouch, Pelvic Floor Physical Therapist & Business Owner

  • "With Kelly's guidance, I now have a more sophisticated financial management system that I can continue to build upon. I feel more empowered and have greater clarity about my financial future."

    — Tanya, Marketing VP

  • "When it comes to our money, women need strong, powerful, courageous, fired up. You turned me into a warrior right when I felt so weak! That's your gift!"

    — Kim, Executive Coach

  • "I've always inched toward working with a financial coach, but fear had gotten the best of me. Kelly's training was so empowering—she saw me for my potential and really believed in the financial life I can design. Kelly made me feel safe and I could be honest with her without being judged."

    — Lisa, Entrepreneur

  • "Kelly has a backstory of financial desperation as a child, so she's not judgmental. She takes you where you're at and teaches about financial instruments available at any age or situation. Kelly is objective, inspiring with none of the guilt."

    — Rosemary, Publishing Business Owner

  • "Kelly's training was valuable because the framework was practical with customized examples woven throughout. The Quizzes, Worksheets and Action Items each week really helped us to 'own' our financial identity and future plans."

    — Diana, Healthcare Manager

AS FEATURED IN

Kelly is a world-renowned Speaker and Coach in the areas of investment for women entrepreneurs and the 2030 Wealth Shift for Women. Here are some of the institutions that trust her guidance.

Kelly speaks on global platforms such as the United Nations as a respected authority on the 2030 Wealth Transfer and what it means for women.